LAGAVULIN SWEAT PEAT LAUNCH
NVE CREATIVE DIRECTOR For the debut of Lagavulin’s 11-Year-Old Sweet Peat whisky during NYFW, we transformed the Bowery Hotel into Hotel Suite Peat, hosting a curated group of media and influencers in a fully branded staycation experience. The night unfolded into Suite Peat—an immersive gathering where 100+ guests explored fragrance customization, whisky-infused treats, and a dramatic hotel-room photo set that became the evening’s social centerpiece.
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