DIAGIO - CIROC - HONEY MELON - FRESH SERVES CLUB

NVE CREATIVE DIRECTOR To celebrate the debut of CÎROC Honey Melon, Summer Club was reimagined as the Fresh Serves Club—a playful, country-club–inspired destination designed for discovery and connection. A branded pickleball court, curated cocktail sampling, custom embroidery, and vibrant social moments created an immersive environment that brought the spirit of the new flavor to life.

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