ASICS x GOV BALL
PINK SPARROW DESIGN DIRECTOR NYC MEETS JAPANESE STREET CULTURE. We were tapped by Live Nation to create a festival experience evocative of NYC and Japanese city streets for Gov Ball. Every sneaker head’s dream - we hooked fans up with a row of sneaker cleaning thrones. The space also featured a sneaker customization station within the activation where an artist was on-site customizing ASICS, using a medium that represented their craft and style.